Joyner Lucas Web page analysis

 

The basis of his online store/web page is around his new album- Evolution which is set to be released on 9/18. This album has no intent to make mainstream records, it is instead based upon Joyner Lucas's 1st person perspective and reality in today’s climate, as well as the past that made me who I am. 

 The child used within the main album cover and also on this website is meant to be Joyner Lucas as a child with obvious signs to show this such as the tattoo on his neck being the same as the child's tattoo. this relates to the whole theme of the album-evolution as it symbolises how he has evolved from a child. the colour in the background of the main image of the website is a orange tone which is also used within all of his album covers for this future album.

The first page of his website is sectioned into three links, the first one being a link to his shop, the second one in the top left corner which has numerous other links including his about page, and then links to his music videos at the bottom of the opening section of the web-page. 

The about page of this artist is describing what is he most known for, who he has done songs with, how he got into the music industry and what his future steps in his career is.